“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Leo Burnett
“Sometimes the best copy to sell a horse is, “horse for sale”.”
Jay Abraham
“Every product has a unique personality and it is your job to find it.”
Joe Sugarman
“Decide the effect you want to produce in your reader.”
Robert Collier
“There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’”
Leo Burnett
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