Want to know who paid $8 for a Twitter Blue Tick?
“Blue Tick” Chrome extension can help. It makes it easier to distinguish between actual verified accounts and paid blue tick subscribers. Should you want to have a better Twitter browsing experience without impersonations and misinformation, you can checkout this extension.
ChatGPT is fine-tuned from a model in the GPT-3.5 series and is often excessively verbose and overuses certain phrases, such as restating that it’s a language model trained by OpenAI.
The dialogue format makes it possible for ChatGPT to answer followup questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests. ChatGPT is a sibling model to InstructGPT.
The App facilitates any citizen to notify any of their trusted contacts via SMS, regarding an emergency they are in through the SOS button.
Each of the Police Control Rooms in the Commissionerate / District Police Jurisdiction will be responding to the complaints. The issues notified by citizens would be automatically acknowledged with an SMS along with report number for future tracking.
Notion AI is a writing assistant that can help you write, brainstorm, edit, summarize, and more. Consider Notion a partner that augments your creative thinking.
Here is what Notion AI can really do:
– Let it tackle that first draft — Ask Notion AI to write a first draft about anything from a blog post to a job description and get back ideas that you can mold into something great.
– Spur ideas and creativity — Notion AI can instantly offer a list of ideas about anything, helping spur your team’s brainstorm creativity and innovation.
– Act as a hawk-eyed editor — Whether it’s spelling, grammar, or even translation, Notion AI catches mistakes and even translates whole posts.
– Summarize meetings and documents — Instead of sifting through a garble of notes, let Notion AI pull out the most important points and action items.
Advance your investing with better data.
Streetbeat analyzes data that hedge funds and Wall Street’s top performers use such as credit card transactions, mobile application usage, mobile GPS and social sentiment.
A better way to invest
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What takes a business to grow? Online presence? More sales? Or more profit? Anyway, it all comes down to one factor ― more customers!
By definition, customer acquisition is the process of acquiring new customers or converting potential leads into new customers ― in a way that is measurable, achievable and repeatable. Every business needs customers ― your idea could be utterly awesome, but if it doesn’t serve anyone, it’s practically vague!
Thus, comes customer acquisition. For an organization, be it a small-scale or a vast one, customer acquisition is essential and a significant time-consuming task. A multinational organization might have a dedicated team to handle this process; however, a company with a small team might not be at leverage to spend time. Most of the time, a gap is seen between acquisition and meeting the customers’ needs.
Let’s talk about how one can fill that gap ― with different methods and correct strategies.
Traditionally, customers were brought in using personal selling and marketing. However, a study shows that more than 50% of people agree that a close relationship is necessary to trust a brand. It brings revenue. Yet, the advancement of digital marketing and e-commerce has a massive impact on this model. Starting from an individual to an MNC, reputation and customer feedback is a must. In fact, authors Gabriel and Justin have suggested that any company must divide their time equally between customer acquisition and product development.
These are some of the popular methods and ‘easy to adapt’ channels that can help you in acquiring new customers.
A widely popular technique is viral marketing, where your existing customers and users bring more people. This strategy requires the least amount of time with a minimal investment.
This process of marketing has seen much positive feedback; however, it has no control over customers. People might switch to another product, and you may not be in leverage as to know why. Also, many times comments and social media impacts can hugely overturn the business. For example, when WhatsApp introduced its new policies, a lot many people rethought and switched to Signal, making it one of the highest-grossing apps in the play store overnight.
That’s where ORM, aka Oral Reputation Management, and PR, aka Public Relations, comes in!
It is basically reaching out to your customer via newspapers, media, and blogs. When you reach a newspaper or a magazine, you use the monetary resource to let the mass know. Blogs are also a choice, but it needs time. Most of the time, positive feedback is circulated; however, you might have to use significant time and money to meet your customer expectations – since reaching out to the masses does not automatically guarantee that all the people will start using your product.
Also brilliant customer acquisition strategy https://t.co/JJzd6SSeCv
— nathan brown (@n8brown) May 11, 2021
Social media platforms, like YouTube, are heavily used today for unconventional methods. Brands take support from celebrities and popular individuals to get their business/ product reviewed. That’s where the term Influencer Marketing comes into play!
For example, YouTube channels like The Linus Tech Tips, Technical Guruji, etc., are viral channels where they review gadgets like smartphones. Based on the channels’ fan-following, you get customers without spending much time.
Search engines like Google, Bing, and Yahoo are well known and widely used. All of them provide an advertisement option where you pay to show your product at the top of the search page. Similarly, social media like YouTube, Facebook also have premium services where your products are displayed in-between videos or in the banner to the masses. Social media advertisement has seen a market growth of more than 40% in the last few years (Hoelzel 2004); obviously, the business has gained!
This has also given a boost to the Performance Marketing career. Brands pay huge amounts to experts just to maintain their ROAS!
There was a time when Search Engine Optimization had outcasted everything ― and it still does, however, content rules!
And as I’m writing this, there will be another viral content ― in the form of photos, video or blog ― making users gaga.
55% of current marketing spend is on new customer acquisition.
— TidySurveys.com (@TidySurveys) May 14, 2021
Hoardings, banners are not dead! They are pretty much used widely and are an efficient way of bringing customers if appropriately used. Again it’s all about what kind of content you are putting on it ― great content attracts customers and grabs attention!
For serial entrepreneurs, nothing beats if you have a proven record! If your previous product were widely accepted, likely your new product will be too. Similarly, if your product has a good reputation in sales, it will generate qualified and close leads.
For businesses who are new in this space, if you try this channel, bear in mind that you should still be on the lookout for areas of your pipeline that are slowing down the sales process. Are there any inefficiencies or items that prospective buyers might get hung up on that you can smooth out and make the purchase decision as simple as possible? The fact that you are contacting people explicitly does not preclude you from maximizing your pipeline as well.
Given all the above points and channels of customer acquisition – now is the crucial time to decide which is the best one and choose your medium. The below points should clarify some doubts.
What did work for your business? Share your learning with us, and we’ll be happy to share it with the masses!!
Threatcare is a full service cybersecurity company that offers a breach and attack simulation platform called Violet, and subscription services that include penetration testing and incident response.
About the founder: Marcus. J. Carey is the founder, he is a formar NSA agent and a world renowned hacker.
NextBigWhat profiles interesting products and startups (India + world). If you are building something interesting, submit the details here.
Bajaj has launched COOL.iNXT – its first IoT Air cooler, which can be controlled through smartphone. 
Key features of COOL.iNXT AC are:
The AC is priced at Rs. 15,999.
Imagine a huge cinema screen with Dolby surround sound, From Jhumritalya to Jammu. Now, imagine a small truck that takes this world-class viewing experience to any part of the country.
The truck has everything. An AC theater that can seat up to 150 people. Comfortable seating.Sound insulation.Clear neon signage for exits.Floor lights.Power back-up.
Established in 2015, Picture Time has introduced mobile movie halls in an effort to ensure people in rural areas have access to good quality entertainment at affordable prices. Using trucks as a medium, the company carries inflatable theaters to towns, villages and remote parts of the country offering.
[About the founder: Sushil Chaudhary is the Founder and CEO of PictureTime Digiplex.
An engineer by qualification, Sushil started his career as a professional in the field gaining experience, post which he began his entrepreneurship journey after setting up Mann-India™ a well know name in the Latam Region. Since then Sushil has moved on to build Picture Time to bring world class Digital Cinema Experience and IOT (Internet of Things) to the parts of Rural/ interiors India that have traditionally not been served. Picture Time is currently operating 10 Mobile Digiplex Cinema theater units and has so far showcased movies in remote villages of Telangana, Andhra Pradesh, Madhya Pradesh and Chhattisgarh.]
NextBigWhat profiles interesting products and startups (India + world). If you are building something interesting, submit the details here.
Anaek helps teams automate routine business processes related to human resources and office administration functions such as employee attendance, time tracking, expense filing and office management – all over Slack.
Workplace communication is being transformed by Slack, which is dominating the industry and reinventing how employees interact. With the consumerization of IT well underway, businesses are increasingly focused on simplicity and productivity gains when buying new software. Anaek delivers on ease of use through its conversational products that let employees accomplish complex workflows through simple chat messages. Instead of logging onto a website or installing a new app, employees simply talk to Anaek’s chatbots right inside Slack and complete tasks instantly.
Get it
StupidApp is a social gaming and networking app (on the lines of HQTrivia).
It was launched in January 2018 and in less than 2 months, the app has received over 3.25 lakhs total users and daily active users around 50k.
[Notes from the founders: The thrill of online gaming and the unearthed potential in India for millions of gaming enthusiasts who can’t make it to TV shows prompted Pramod K. Maloo to set up StupidApp, a live quiz and social gaming app. The app marries knowledge and the need to socialise across demographics with easy digital access, and offers daily wins with cash payouts via Paytm.]
Outlaw is a modern SaaS contract platform that helps businesses close deals faster using plain English. The platform supercharges users’ existing contracts into dynamic templates that are a breeze to edit, understand, negotiate and sign in real-time.
About the founding team:
Outlaw is founded by Evan Schneyer, Dan Dalzotto, and Ricardo Lopez. Evan is an ex-Googler and founder of Wanderfly, a travel recommendation engine acquired by TripAdvisor. This is his second startup together with Dan, a digital product designer. Rounding out the Outlaws is Ricardo Lopez, founder of Vertitrade. They have raised a seed round of $500,000.
NextBigWhat profiles interesting products and startups (India + world). If you are building something interesting, submit the details here.
Zippserv has launched ‘PricePoint’, a platform for transparent pricing in Real Estate.
PricePoint is primarily for Individuals looking to buy a new property and sellers of resale-properties. It helps consumers freely access close to 20,000 property transactions in Bangalore on a google map based user-friendly interface. This feature allows the consumer to effortlessly view properties in 1 to 2 km radius with details such as super built up area, floor, number of car parks, terrace area, etc. and arrive at an idea of an accurate price fora property.
Zippserv compiles data from various sources such as government registration offices, government websites, encumbrance certificates, prevailing guidance values, etc. to compile a database of recent property sale transactions.
According to an actual government registration data “There are over 1.5 lakh registered property transactions every year in Urban Bangalore and out of these, over 40K transactions are to do with projects that are advertised in newspapers”.
PricePoint analyses all these transactions and then validates them with data based on Zippserv verified transactions. The platform also displays close to 20,000 such (similar) transactions which represents the data covering over 40% of the transactions.
