amazon india

Apple Gift cards available for sale on Amazon India

  • Apple has started offering its App Store gift cards in India via Amazon.
  • The gift cards will grant users the ability to buy apps from the App Store, purchase games on Apple Arcade, purchase subscriptions to access Apple Music and Apple TV+, and get ebooks and audiobooks from Apple Books.
  • As per the dedicated gift card page, the company states that gift cards that are purchased from Amazon India will only be valid on purchases made in India.


Amazon Pay UPI reaches 50 million customer milestone

  • E-commerce giant Amazon on Friday said that 50 million customers are now using its Amazon Pay UPI services.
  • According to the company, customers are using the Amazon app to pay at 20 million local shops using the UPI QR code option.


Online shopping giant Amazon to hire 55,000 people

  • The company said Wednesday that it plans to hire 55,000 people around the world, with about 40,000 of those roles in the US. Its Chief Executive Andy Jassy said Inc is planning to hire 55,000 people for corporate and technology roles globally in the coming months.
  • The positions range from tech jobs to corporate roles to warehouse work packing and shipping orders for the online shopping giant.
  • The company said Wednesday it planned to hire 20,000 people at its Walmart and Sam’s Club warehouses to fill online orders to drive lifts.


Amazon tells Sebi to withdraw conditional nod to Future-RIL deal

  • Fight For Dominance The legal joust deepened further last week, when the Future Group filed a separate case against Amazon in the Supreme Court, seeking the clearance of its deal with RIL. Sebi, which had given a conditional nod to the proposed Rs 24,713 crore buyout of Future’s retail assets by India’s biggest conglomerate in January, had stated that a final go-ahead would be subject to the outcome of court proceedings in Indian courts.
  • Amazon objected to the proposed deal citing prior commitments made by the Future Group to the American major, with the origin of the dispute going back to Amazon’s investment of Rs 1,431 crore in Future Coupons, which held about 10% stake in the flagship Future Retail, in August 2019.
  • Following the announcement of the Future-RIL deal in August 2020, Amazon sent a legal notice to the Future Group in October and since then both parties have been fighting over the deal in Indian courts as well as at SIAC..


Amazon India has unveiled STEP to help sellers accelerate their growth on the platform

Amazon India has announced the launch of STEP, which is a performance-based benefits program designed to help the 7 Lakh sellers trading on the platform. STEP will launch on the 1st of December, 2020 and will be accessible to all sellers.

STEP will help simplify the seller experience by providing customized and actionable recommendations to the sellers to improve customer experience. STEP will provide multiple benefits like fee waivers, faster disbursement cycles, priority seller support and free account management.

STEP will also provide a Dashboard on Seller Central to help sellers track their performance, benefits and growth.

Not again : Amazon gets caned for selling Gandhi flip flops

After being forced to stop selling Indian flag doormats at Amazon Canada, Amazon India is in another soup.
This time over Gandhi flip flops!

Economic Affairs Secretary, Shaktikanta Das has now threatened Amazon India over this.

India’s ambassador warns Amazon

“As a follow up to the matter regarding the sale of doormats with the Indian flag on Amazon, our ambassador in Washington has been instructed to convey to Amazon that while providing a platform for third party vendors, they should respect Indian sensitivities and sentiments,” a spokesperson of the ministry of external affairs said on Saturday (source).

Well, the perils of running a marketplace? Or..a deeper conspiracy theory?

Amazon India Partners With ConnectIndia And Expands Project Udaan

Amazon India has partnered with logistics service provider ConnectIndia to expand Project Udaan.

The partnership will see ConnectIndia Centers (CICs) -which earlier functioned as rural distribution centers for Amazon – also act as assisted shopping points for customers. The service has been initially launched at CICs in Punjab and will soon be extended to locations across the country.

Under Project Udaan, Amazon  has appointed offline associates across retail points like kirana stores, medical stores and mobile shopping outlets and provides them a PC-based website.

The store owners are trained to help customers find and buy products of their choice, while earning a commission in the process. Amazon then delivers the products to the customer’s doorsteps or to the CICs.

Along with increasing the reach of Amazon, Project Udaan is also enabling skill development and creation of employment in these areas.

Kishore Thota, Head, Consumer Marketing, Amazon India said, “The ConnectIndia partnership for Project Udaan allows us to expand the reach of into newer regions across India. Going forward, coupled with the logistics strength of ConnectIndia, we expect to go further into the hinterland and address the challenges of lack of access to ecommerce and weak logistics networks. Project Udaan is going to play a key role in our effort to make accessible within a few minutes to all our customers, and bring the joy online shopping to everyone. We believe that the initiative has the potential to be a game-changer for Amazon in India and transformational for all neighborhoods and communities.”

Amazon kicked off the assisted shopping project, internally code named Project Udaan as a pilot mid last year and has since expanded across 11 states.

Amazon India’s Sales Grows By 6X But Reports A Loss Of Rs 1,724 Crore In FY 14-15

Amazon India on Saturday in a filing with the Registrar of Companies, registered a loss of Rs 1,724 crore in the year ended March 2015. The company had a net loss of Rs 321 crore last year.

The major reason for this, can only be stated as the heavy discounts given to acquire customers and increase sales and expenses including marketing and promotions. The primary income, the company earns is from seller commissions, advertisement revenue and sales of its Kindle e-reader.

The US based e-retailer’s sales increased six fold that is upto Rs 1,022 crore in 2014-15 from Rs 169 crore a year earlier.

Amazon had recently said that it will be investing Rs 1,696 crore in Amazon seller services.

Earlier Snapdeal had reported a loss of Rs 1,328.01 crore while Flipkart reported a loss of about Rs 2,000 crore.


Amazon Ties Up With Specialised Distributor Redington in India for Kindle Sales [Battleground India]

Electronics distribution chain Redington has tied up with Amazon to sell the fortune 500 company’s ereaders in India, according to a filing at the Bombay Stock Exchange.FILE: Amazon Sales Don't Live Up To Estimates

“Amazon Kindle devices enable users to shop for download, browse and read ebooks, newspapers, magazines, blogs and other digital media through wireless networking. This distribution tie up will give the company an entry into the ereader segment,” Redington informed the exchanges.

Battleground India

Apple, which rivals Amazon in sale of digital goods through its iTunes store has had a headstart in the country. After the phone maker figured out that its earlier marketing strategy to sell the iPhone and other iDevices through telecom operators and premium Apple resellers wasn’t working, the company tied up with specialist distributors like Ingram Micro and Redington to get aggressive in the Indian market.

Both Ingram Micro and Redington are selling iPhones aggressively in India through creative ways. They have even rolled out an EMI scheme where a buyer can take home an iPhone 5 for a little over Rs 16,000 and pay the rest in installments to make the handset more affordable. These specialised distribution chains have a fair reach in smaller Indian cities and towns besides the metros.

Apple also launched its iTunes store for India two months ago. The company followed up with the launch of Apple TV in India last week.

Amazon vs Apple

Its funny how Apple is stealing the march on Amazon, at least in the first leg in India. Amazon, which entered the Indian market a while ago through the launch of comparison shopping site Junglee seems to be trailing Apple when it comes to selling its ereader Kindle and tablets. While Amazon launched its India store six months ago and announced partnerships with electronic chain Croma to sell their ereaders, it wasn’t a full fledged digital store like that of Apple.

The ecommerce giant is also waiting for approval from the Government to start full fledged retailing in India. Recently, Amazon’s global Vice President Paul Misener met India’s trade minister Anand Sharma and discussed the creation of a favorable policy environment for Amazon to do business in India, which is otherwise not allowed in the country.

Amazon wants India to ammend retailing laws to enter the $450 bn retail market

amazon_thumb.jpgHoping to get a foot into the door which opens to the $450 billion Indian retail market, America’s largest online retailer Amazon has sent one of its top executives to meet with ministers in New Delhi.

On Tuesday, Amazon’s global Vice President Paul Misener met India’s trade minister Anand Sharma and discussed the creation of a favorable policy environment for Amazon to do business in India, which is otherwise not allowed in the country.

Misener discussed the possibility of changes to the policy, which currently does not allow them to do business in India, reports The Wall Street Journal. After intense debates in September, the Indian government had paved way for foreign investor’s to own more than 51% in multi brand retail companies in India. However, the government later said that the new policy does not allow e-commerce ventures with foreign direct investment to operate multi-brand retailing websites in the country.

The Wall Street Journal’s report quoted an unnamed official saying “We will consider the requests, but it has to be a political decision”.

In India, the government has given states the power to allow or reject a foreign owned multi brand from operating in their respective states. When it comes to e-commerce, it becomes difficult to enforce, unless the states give explicit consent. State taxes also vary from Central taxes.

Though Amazon began testing the waters in India in February 2012 with the launch of its price-comparison platform Junglee, it does not buy or sell goods in India yet. Junglee is more of a marketplace where merchants list their products and users searching for items are directed to the merchant site to complete the purchase.

Fledgeling e-commerce industry in India, estimated to be worth $10 billion, has been hurt by the lack of clarity on the policy front. Flipkart, the poster boy of Indian e-commerce, recently had to divest its Indian operations to Indian investors so as to get around the FDI regulations. The front end operations of the company, which retails products in India, was sold to Indian investors and a licensing agreement with a Singapore entity owned by Flipkart and its foreign investors was put in place.

Over the last few months, the industry has been buzzing with news of a possible launch by Amazon in India. This move brings it one step closer to the launch. We’ve been hearing that the company has all the infrastructure ready and its only a matter of getting over the policy hurdle before it launches in the country.

What are your thoughts?

Breaking: Amazon Entering India, Hires Landmark (Retail Chain) Executive To Head Its India Operations

Update: Amazon has entered Indian market. Read our exclusive coverage: Exclusive:
Amazon has been testing Indian waters for the last few months and we have got a grapevine confirmed news that the Amazin is entering India by Q1 2012.

Early Signs: Amazon’s India Venture

  • Amazon has hired Madhu M from Landmark (retail chain) to head its India books operations. Madhu is from IIM Ahmedabad and is now SVM at Amazon India (Chennai, where Amazon also has Kindle team) – he will head Amazon India operations.


  • Amazon is hiring across all levels in Non-Tech, IIM,ISB good education MBA grade… earlier exposure to Retails or Online domainExposure dealing with Buyers/seller/Vendors [here is the tweet from Amazon HR]amazon_hiring


Also, Amazon is hiring fulfilment manager in India.

What about FDI regulations? Well,  FDI is now allowed in 6 metros and Amazon might partner with a player (or like Groupon, acquire a small player) and enter the Indian market.

What about Flipkart Acquisition?

Well, our tipster tells us that one of the Flipkart founders was in Seattle for a long time (a month or so) last year & talks broke down when Flipkart asked for a very high buyout price.  And probably that’s when Flipkart decided to foray into all things ecommerce and sees the need to expand (and create a consumer brand) before Amazon enters India.

Maybe Amazon will restart the talk with Infibeam?

As of now, all we know is that Amazon will enter Indian market in another 6 months and is now building the India team. We will keep you updated with more details [do send us any tip/news via this form].