Mobile Advertising standing up to its hype?

“I see a lot spoken about the potential of mobile advertising and its advantages. However, I have not heard of any advertiser talking about it as their saving grace. Neither have I come across any news about the economic viability of mobile advertising business. I wanted to take this opportunity for folks on this forum to share their assessment of this business. Is there really a business in sending advertising sms on cell phones?”-  interesting discussion started by Vivek.

Do share your opinion @ the discussion thread [link].

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