Govt Releases Guidelines For Celebrities, Social Media Influencers Called ‘Endorsements Know-Hows’
- Endorsements must be made in simple, clear language, and terms such as “advertisement,” “sponsored,” “collaboration” or “paid promotion”.
- Individuals must not endorse any product or service that they have not personally used or experienced or in which due diligence has not been done by them.
- The disclosures must be placed in the endorsement message in a manner that is clear, prominent, and extremely hard to miss.
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