BigAdda is using an interesting strategy to promote microblogging – instead of directly reaching out to consumers, they are banking on BigB to lead the marketing pitch.
BigAdda has enabled microblogging for BigB’s blog – http://blogs.bigadda.com/ab/
Considering that he blogs once or twice everyday, with MoBlog he can now keep his fans updated on his activity by the minute. He can micro-blog on his blog – http://bigb.bigadda.com from anywhere and at any time. Big B’s fans, who leave thousands of comments on his blog site everyday, will now be updated even when their star is on the move while also helping Mr. Bachchan to keep his promise – “if you write to me. I will reply!” [PR]
This is a smart rollout plan because moblogging in India otherwise is happening only thru’ Twitter – which is still a geeky phenomenon.
Will BigAdda’s strategy work? While BigB’s blog will generate lot of PVs (which BigAdda will monetize in future), I am not too sure whether the avid bloggers will switch to BigAdda.
Having said that, it doesn’t really matter. Geeks aren’t the target user – BigAdda, in order to achieve a substantial user base will have to go beyond the net savvy junta and promote blogging as a ‘personal diary’.
What’s your take?
Related: Does celebrity blogging works?