Apple to miss shipment goal by 20 million units, says analyst Kuo

Ming-Chi Kuo, an Apple analyst, has reduced his overall shipment forecast for the iPhone series by almost 20%. In contrast to the market consensus of 90 to 85 million units, Kuo now forecasts shipments of 70 to 75 million units.

Because of this mismatch between supply and demand, he also thinks “most of the demand” for the iPhone 14 Pro series “will disappear.”